Subscribe our newsletters
Building the perfect website
Summary: Is there really such a thing as a perfect website? When a company wants a website for conducting its business online, the main demand to the designer is for the website to be perfect. But how really can you define ‘perfect’ when it comes to web design?
There are those who would argue that a website can never be perfect, as website building is a continuous process of improvement, upgrades and tweaking. This point of view is true in that as technology improves, there’ll be need to improve your website even though it was ‘perfect’ at the time it was constructed.On the other hand, if you to restrict your definition of perfect to when the building process is underway, there are several factors that can guide you to arrive at what is considered to be perfect. Even in this sense, perfect is quite relative; what one website owner wants might be very different from what another business wants its website to be.
Building a perfect website begins with asking yourself the right questions:
What will be the objective of your website?
What are the short term, midterm and long term goals for the website? Once you figure out your goals, organize them according to their priority. Limit your goals to 5 to avoid being overwhelmed.
Why do you want a website?
Will it help you get more business or will it boost your marketing efforts? Are you just looking for a way to reference
back to your organization’s work or is your aim to sell products online?
Who are your customers?
Define their age group, know their habits and their familiarity with your offering.
How do you plan to reach your target audience?
Once you know who your customers are, particularly their online habits, you can map a strategy for how to improve your online presence and market to them.
It’s not easy to come up with all this information by yourself. It’s also very easy to overload your list of expectations, making your goals unrealistic and difficult to achieve. A consultation with a professional website designer and builder is important at this stage, as it guarantees you’ll get a neutral and achievable approach.
Factors that determine a perfect Web Page
There are certain elements that constitute the completeness of a webpage and contribute to making it perfect. These elements also contribute to a great user experience, better search engine optimization and higher conversion rates, all of which are factors that determine a website’s success.
A headline that describes content featured in the website assures users they are in the right place. From an SEO perspective, such a headline will improve ranking in search engines.
It’s easier for a user to find what they are looking for in a properly labelled and organized website. A well mapped out navigation will also help you to funnel users to the parts of your website you want them to visit. Navigation should not be complicated; instead, the steps from one part of your website should feel natural.
When writing content for your website, your focus should be on:
SEO: Website copy should be unique, with natural and appropriate use of optimization techniques
The user: Focus your content on the benefits you offer. Your aim is to show the visitor that you have real value to offer. As well, use familiar language that will keep your content simple and easily to remember.
Copy should be in a format that is easy to scan through. To make your content readable:
- Use the right type and size of font to minimize eye strain when reading,
- Spacing between lines should be comfortable,
- Paragraphs should be easy to distinguish,
- Sub-headings and text should be clearly separated by white space,
- Use bold font and bullets to make important points stand out.
5. Web Fonts
Web fonts that can be used as text have until recently been very limited in the web design process. Web designers had to embed fonts as images, making copy presented by the fonts uncrawlable. This has changed, as designers can now use creative fonts that are crawlable.
Images are more convincing than text when it comes to a purchase decision. Use crisp images, all with a zoom function. If your products have different colour options, include images to capture all the colours.
7. Trust Signals
Besides having a great design, informative content and great user interface, incorporating elements that build trust, such as customer testimonials, live chat and user reviews, Ts&Cs, social media shares, Q&As, client lists, industry accreditations and many others. Trust signals introduce a human element into your website, show users that other people trust you and that you can be trusted to handle business.
Breadcrumbs improve usability by pinpointing to the user their position during the browsing journey. Use of breadcrumbs allows users to get back to higher levels, no matter where they land within your website. Breadcrumbs also allow search engines to learn your site structure, further improving SEO. Instead of just the URL showing, use of microdata markup will show breadcrumb data in search engines, allowing a breadcrumb link and your domain name will display. This is yet another element that will build trust and improve click through rates.
Videos (including customer videos) are far more effective for communicating product features and benefits than both text and images. They are a trust signal that makes a page richer, improve user experience and as a result, increase conversion rates.
By the time a user gets to the footer of a web page, it means that he or she is very engaged. You should optimize this area with more call to action information such as a sign up form, download or ‘buy’. Users also expect to find information in the footer of your website, such as contacts, about us, links and social media account icons.
Website Design is about two important factors:
- Communicating and demonstrating, in an efficient manner, what value your website will add to the user. It’s about responding to what users want.
- Visual appeal. Though visual appeal is usually treated as a secondary element, it serves to increase the impact of the content in a website.
Through the use of the above 10 elements, you can create a website that has cohesive interaction between copy, graphics, alignment and text, which is the very definition of ‘perfection’ in the eyes of a user.